|It's game on from now on.|
|Season 1, Episode 01|
|Air date|| February 12th, 2013
|The Fight to Make The Final 12||Model Warfare|
The episode's campaign took place at a New York shipyard. They were given an incomplete storyboard from W Magazine with the uptown girls confronting the downtown girls. The challenge was to create a shot that was able to complete the story and worth of a fashion spread shot by photographer Patrick Demarchelier.
Each week, the winning coach would get the opportunity to eliminate one girl put to elimination from the other two teams. Karolina won this episode's campaign, leaving Coco and Naomi put one of their team members up to elimination.
Stephanie Lalanne and Aleksandra Dubrovskaya were put up for elimination. Stephanie for being the new one and for being inexperienced, and Aleksandra for not putting the necessary effort on the campaign and not demonstrating how much she wanted to be The Face.
Karolina decided to keep Stephanie and let Aleksandra go. Karolina wanted Stephanie to learn more about the industry and give her a chance because Aleksandra didn't convince her of wanting to be in the competition.